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«May 7, 2006»

DMA Catalog Conference

I’m waiting on a delayed flight to Chicago, heading to the DMA Catalog Conference this week. It will be interesting as my first session is the first session of the week, bright and early Monday morning at 8:15. Somehow, I’ll need to register and get my badge and find the room at the not-so-small McCormick Place.

I’ll be speaking on Search Engine Optimization, with a little heavy duty stuff thrown in like accessibility and keyword long tail concepts. I am using the NFB v. Target lawsuit to show how a simple accessibility program implemented in the site can also help search engine rankings. I’ve heard that the attendees are all over the board in their understanding of SEO, so we’ll see what happens. For the rest of the conference, I’ll be doing site clinics for merchant sites and offering advice on improvement.

If you are in the Chicago area this week, drop me a line, as I always like to meet friends while I am in their local town. I also like to meet those that I have only known through the blog or articles. Just drop me a line and I’ll try to let you know where I will be some evening.
Fortunately, I am in an airport that offers free wi-fi. Enough can’t be said about free wi-fi in airports . . . it makes waiting much more bearable.

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